Glamour With A Conscience
The Harti girl doesn't lounge poolside like a footnote or simper from the shadows. No, she arrives with the hot, kinetic charge of an electric storm, a siren stitched not from silk but from sinew and intent. She doesn’t wear HartiSWIM; she inhabits it, as you might a manifesto, a dare, a glorious two-fingered salute to the idea that women must ever be quiet, modest, or small.
Because HartiSWIM isn’t swimwear. Not really. It's a movement in pigment and thread, a stitched-together rebellion. It declares, with a wink and a wicked little grin, that you can look heart-stoppingly good, feel even better, and - crucially - do good too. Each piece is a love letter to audacity, born from the punchy, pop-art anarchy of Harti himself: swimwear that makes no apologies, saves no blushes, and asks no permission.
This isn’t greenwashing with a better cut of Lycra, either. Every HartiSWIM suit plucks 13.1 plastic bottles straight from the ocean's bloated carcass - certified by Repreve, if you like your heroism with receipts, and turns them into a riot of colour, hand-painted, sustainable, uncompromising. While the rest of the world drowns in plastic, the Harti girl swims in art, laughing at the idea that style and sustainability must ever be rivals.
And this is only the beginning. Because in 2025, the story gets even juicier: enter Harti Atelier. Think less 'capsule collection,' more 'shimmering revolution.' Bespoke gowns, hand-embellished within an inch of their lives, each one a canvas that sashays, sparkles, and sticks two sequined fingers up at the beige tyranny of fast fashion.
Meanwhile, 1% of sales are pledged to environmental causes, because true rebellion demands action. HartiSWIM isn’t just part of the climate conversation; it’s funding the future, one ferociously glamorous woman at a time.
This, then, is eco-luxe with teeth. Swimwear to be loved, fought for, and, above all, lived in.
Harti - The Collection
Our ‘Series 1’ debut is a capsule collection, but not the sort you’d find anywhere else. This is a curated, 28-piece celebration of Harti’s pop art graphics - a visual exploration of the ‘collective subconscious.’ It's a collection that invites you into a world of sleek one-pieces, audacious bikinis, captivating rash guards, and ethereal organic silk kaftans, each one hand-painted and imbued with the weight of thought-provoking narratives. These aren’t just garments; they’re wearable art, crafted to spark conversation as much as they ignite the imagination.
WHO IS HARTI?
But who is Harti? Harti is one of those rare creatures who, at once, is both a painter and a provocateur, a shrink and a seer. He’s a contemporary political artist, but let’s not get bogged down with labels - he’s more a cultural surgeon, wielding a brush like a scalpel. His acrylics on canvas are visceral, raw splashes of colour, each one more a cry for attention than a stroke of beauty. They’re not the kind of paintings that beg for a comfortable spot over your sofa; they demand to be noticed, questioned, dissected.
But Harti’s paintings are only half of it. The other half is the commentary - his sharp, no-holds-barred analyses of the world we’re all muddling through. His words drip with the same electric charge as his canvases.
He doesn’t just observe the world; he operates on it. He’s a kind of cultural shrink, diagnosing the ills of modern society with the precision of someone who has no patience for platitudes or weak thinking. It’s art, yes - but it’s also a blunt force therapy session for anyone brave enough to engage with it.
Allison wearing our Meaning Bikini and Mini Skirt
Bunny wearing our Collective Subconscious String Bikini and Chiffon Hoodie
Zahedie wearing our Collective Subconscious Rashie and High Wasted Bikini
Cara wearing our Meaning Stripe Frill Bikini
Tiajah wearing our Collapsed Dogmatism One Shoulder Swimsuit and Satin Sarong
Zona wearing Harti Atelier Made to Order Collective Subconscious Sequin Kaftan
Rachel wears our Collective Subconscious High Cut One Piece with our New Satin Mini Sarong
Angel wears our Meaning Kaftan, a graphic of Harti's original painting placed on this glamorous kaftan.
Dani wears our Hope High Cut swimsuit
Sophia wearing the Hope One Shoulder One Piece with matching Hope satin sarong.
Riss wears our Meaning Stripe Bikini
The Harti Sirens at our USA debut runway show at Miami Swim Week The Shows 2025
Harti Musings
Art, Ethical Coffee, and Environmental Action Unite in Disruptive New Eco Campaign: #SipSeaChange Launches in the British Isles
This summer, art, ethical coffee, and environmental action are coming together in a powerful new collaboration between iconic Jersey café Cooper & Co. and bold, contemporary art-meets-fashion sustainable brand HartiSWIM. Launching this July across the Channel Islands, #SipSeaChange is more than a campaign - it’s a creative call to arms, using the very medium that’s part of the problem to inspire the solution.
"Miami Was Magic - But This Was More Than Just a Fashion Show"
When we first dreamt up HartiSWIM, I knew we weren’t just creating another swimwear brand. This was personal. This was art, activism, and family, woven together with every stitch. So to make our U.S. debut at Miami Swim Week The Shows, in front of the world’s fashion elite, felt like a surreal, full-circle moment. But more than that - it was a statement.
Harti Hits Miami: From Dream Board to Catwalk
Last year, in the upstairs war room of Harti HQ, a place that smells faintly of ambition and damp Earl Grey Tea we tacked up a dream: Miami Swim Week The Shows. Yes, that runway show. The holy grail of global luxury swimwear. The shining, salty catwalk on South Beach where fashion meets fantasy - and if you make it there, you’ve officially "arrived", or at least been ushered in by the gloved hand of destiny and a clipboard-wielding PR girl.
What the Press Say
Join the HartiSWIM Movement
Harti Swim has arrived, not with a whisper, but with a salt-kissed statement. A debut steeped in ethics, stitched with intent, and wrapped in the breezy confidence of something genuinely new. Sustainable luxury, not as apology, but as aspiration.
The response? Graciously overwhelming. Editors, stylists, and fashion’s sharper minds have taken note - and for that, we’re deeply grateful.
If you're a journalist, stylist, or creative with a flair for the future, we’d love to connect. For press or collaborations, reach us at showroom@hartiswim.com
Let’s not follow the wave - let’s shape it.
DRAPERS CONSCIOUS FASHION AWARDS 2025
Think of it as the fashion world’s version of Eurovision - minus the glitter cannons. HartiSWIM, our baby brand still in its toddler years, somehow found itself rubbing shoulders with the industry big shots in London as a finalist for Best Consumer Engagement Campaign at the 2025 Drapers Conscious Fashion Awards. Did we win? Nope. Did we strut out of there feeling like the Beyoncé of sustainable swimwear? Absolutely. Being in that room lit an even bigger fire under us - and trust us, this is just the warm-up. HartiSWIM isn’t going anywhere.
