Art, Ethical Coffee, and Environmental Action Unite in Disruptive New Eco Campaign: #SipSeaChange Launches in the British Isles
This summer, art, ethical coffee, and environmental action are coming together in a powerful new collaboration between iconic Jersey café Cooper & Co. and bold, contemporary art-meets-fashion sustainable brand HartiSWIM. Launching this July across the Channel Islands, #SipSeaChange is more than a campaign - it’s a creative call to arms, using the very medium that’s part of the problem to inspire the solution.
This unique collaboration puts community, creativity, and conservation at its core. It aims to disrupt disposable culture by starting with something as ordinary - and as omnipresent, as your daily takeaway coffee. In a world where the UK alone consumes over seven million single-use coffee cups per day, this campaign flips the script: using the cup as a canvas for change.
Branded cups featuring original artwork by political artist Harti will be served in Cooper & Co. cafés across the islands. Each cup features a QR code linking to HartiLife.com, an interactive digital hub filled with resources on recycling better, joining beach cleans, and protecting our oceans. In short, the cup becomes a conversation starter, and a catalyst for change.
But this isn't just about art and awareness. It's about taking real, measurable action.
Customers who fill out four Harti x Coopers loyalty cards will receive a reusable cup - completely free. It’s a simple incentive with powerful potential: replace single-use with long-term habits. Because while we might not be able to change coffee culture overnight, we can change our role in it - one cup at a time.
David Warr, owner of Coopers, said:
“Coopers has always stood for social responsibility. This collaboration with HartiSWIM is a chance to blend those values - supporting art, inspiring action, and inviting our customers to be part of something bigger. As one of Jersey’s oldest businesses, it’s incredibly important to us that we use our voice and reach to protect the environment that sustains us.”
Coopers has already taken important steps towards sustainability: their takeaway cups are made from sustainably sourced board with a plant-based PLA lining, meaning they’re suitable for industrial composting and recyclable in dedicated coffee cup schemes. There’s no plastic in the cups - an essential first step. But this campaign challenges us to go further: to rethink the disposable culture we’ve normalised.
Through the #SipSeaChange campaign, customers are encouraged to post their eco-actions - recycling, reusing, beach cleans, or sharing sustainability stories - on Instagram. Tagging @hartiswim and @coopersjersey automatically enters them into a monthly prize draw to win HartiSWIM-wear, made from recycled ocean plastics and recently showcased at Miami Swim Week 2025.
Weekly coffee giveaways will also be running in Coopers cafés, with full details available in-store.
Tessa Hartmann CBE, Founder and Creative Director of HartiSWIM, commented:
“This collaboration is a love letter to the sea that surrounds us. The Channel Islands are home to an incredibly passionate, environmentally conscious community. ‘Sip, Sea, Change’ is about tapping into that energy - using art to spark action and everyday habits to fuel long-term change. After showcasing our work in Miami, where plastic-free zones are becoming a reality, we were inspired to do even more here in Jersey. The time to act is now.”
The campaign is also proud to be shining a spotlight on Blue Marine Foundation in Jersey. Established in 2010 by key figures behind the acclaimed documentary The End of the Line, Blue Marine is a UK-based charity devoted to protecting and restoring the world’s ocean. With overfishing recognised as one of the planet’s gravest ecological threats, Blue Marine works globally to promote marine conservation, protect biodiversity, and support sustainable livelihoods for coastal communities.
#SipSeaChange is a bold, local campaign with global vision - proof that even something as ordinary as a coffee cup can ignite extraordinary change.
Because everything starts somewhere. Why not with your morning coffee?
