Harti Hits Miami: From Dream Board to Catwalk
Last year, in the upstairs war room of Harti HQ, a place that smells faintly of ambition and damp Earl Grey Tea we tacked up a dream: Miami Swim Week The Shows. Yes, that runway show. The holy grail of global luxury swimwear. The shining, salty catwalk on South Beach where fashion meets fantasy - and if you make it there, you’ve officially "arrived", or at least been ushered in by the gloved hand of destiny and a clipboard-wielding PR girl.
Now, like all small businesses, particularly those propelled by too much coffee and a punishing sense of optimism, we put it up there on the manifestation board with the wild sort of hope usually reserved for lottery tickets and blind dates. And then, at the start of 2025, we actually applied. More in the spirit of “well, you have to be in it to lose spectacularly” than anything else.
And knock me down, they said yes.
There was champagne popped in our British Isles office that day, and when I say champagne, I mean the real stuff, not the tart supermarket fizz we usually rely on to celebrate staff birthdays. There was some frankly terrible dancing. Somebody cried. Somebody else threatened to get the logo tattooed on their ankle (we’re still waiting).
For years, we’ve watched the glossy coverage of Miami Swim Week The Shows: all the bronzed limbs, shark-white smiles, and impossible bodies striding through plumes of dry ice, thinking: One day, one day. And now, in that mad, wonderful way life occasionally throws you a bone, one day has become May 31st, 2025 at 6pm, at The Mondrian South Beach, no less.
Of course, we’re not a big machine. Harti is a mad little ship with all hands on deck, bailing water, polishing the brass, steering into the waves. We’re sustainable because it matters. We make mistakes because we're human, not because we don't care. And when we mess up, we fix it, and then we fix it better. That's the covenant we have with our customers, or as we prefer to think of them: our tribe of sassy sirens, not apologetic sidekicks.
This collection is different. It's wearable art with a conscience. It's for the woman who wants to look fabulous without giving the planet the middle finger. It’s for the woman who doesn’t just follow the tide, she causes ripples.
So we are flying in, yes, literally, because British mermaids haven't yet evolved the fins, and we are not planning to be quiet.
We cannot wait to see you there, to cheer, to celebrate, to make noise. Join the Harti family. Bring your sass. Bring your sparkle. Leave the ordinary behind.
See you at The Mondrian South Beach, Miami.
Tess x
Tickets Here:
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