Did we take home a gong in 2025? No.
Did we take home momentum, validation, and a glittering reminder that we’re exactly where we’re meant to be? Absolutely.
For a boujie wee brand that barely stops for air, being nominated twice in 2025 lit a serious fire in our tummies. Enter HartiSWIM - grafters to the core, powered by studio chaos, ocean conservation, relentless design energy and very loud music.
First stop - London: the Drapers Conscious Fashion Awards 2025, where our Shop Plastic campaign was shortlisted for Best Consumer Engagement Campaign. We entered on a whim (because why not?), blinked, and suddenly found ourselves rubbing shoulders with UK brands who actually sleep. Cue disbelief, followed swiftly by: well, we’re absolutely going to a black-tie awards night, aren’t we?
Then - plot twist - the year closed with us named a finalist at the Drapers Awards 2025 in London. Same category. Bigger pond. Not just sustainable brands this time, but every brand. The UK heavy hitters. The icons. The retailers who shape the industry. Being recognised alongside them quietly confirmed what we already felt in our bones: we’re on the right path.
We’re a small, family-run label in this for the long haul. Sustainability and ocean conservation aren’t trends for us, they’re non-negotiables. But let’s be clear: we blooming love glamour. We love making a statement. We love being bold.
Our sirens are confident women. Women who dine poolside alone. Who love champagne - and the non-alcoholic version too (Big TH approves). Women who dance, who take up space, who don’t wait for permission.
So we treated these moments not as missed wins, but as milestones. Opportunities to applaud each other, raise a glass, and march forward - together.
2026?
Be ready.
We’re coming in strong. 💋
